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App Store Connect sales CSV: territories, SKUs, and proceeds columns

Apple App Store Connect financial reports as CSV: understanding SKU columns, currency, proceeds versus customer price, and fiscal weeks.

Yayın 19 Mart 2025 · Table

Mobile publishers download sales and trends reports from App Store Connect as tab-delimited or CSV-style text depending on the report type and era of the template. Columns cover territory, SKU, product type, units, customer price, proceeds, and exchange rates. Apple fiscal calendars do not always match calendar months.

Read the file carefully

  • Proceeds versus customer price after Apple commission and tax treatment.
  • Currency per row versus your reporting currency after FX columns.
  • Subscription events versus one-time purchases in the same export for some report types.
  • Refund rows with negative units that should net against originals by transaction identifier when available.

Local review

Import into Table, filter to one territory or SKU, and reconcile subtotals to the Connect UI before you merge into your finance model. Parsing stays in the browser on your machine.

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