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Media planning CSVs: line items, flights, and trafficking QA

Ad ops and planning teams validate trafficking exports and forecast spreadsheets saved as CSV: flight dates, creative IDs, and pacing fields.

发布于 2025年3月19日 · Table

Digital campaigns generate dense tables: line items, placements, creative rotations, and geo splits. Whether the source is an ad server export or a planner workbook saved as CSV, the goal is the same: confirm that dates, budgets, and IDs line up before spend hits the exchange.

QA checklist

  • Flight dates inclusive versus exclusive end dates, especially across time zones.
  • Creative IDs that resolve in the asset library, not just in the planning doc.
  • Rate and unit pairs (CPM, CPC, CPA) spelled consistently.
  • Duplicate line keys that would double-count impressions in a merge.

Review in Table

Table lets you reorder columns so flight window and line ID stay visible, filter to one advertiser, and search for a trafficking typo without uploading media plans to a third-party converter.

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